For awards we have a HM calendar which the account manager/lead should be checking and highlighting with their clients to see if they would like to be nominated.

• Please use the below to write an award entry:
• Think about objectives that your organisation is trying to achieve
• Target the right audiences
• Make sure you include both quantity and quality research
• Don’t leave award entries as an after thought, put considerable time and effort into awards
• Plan and put resources in demonstrating what the organisation is trying to do
• Show what worked well in and what didn’t work so well, have a balanced analysis
• Tell a compelling story
• Use visuals

• The more you rewrite an entry the stronger it becomes.
• Think about team effort.
• Select someone who has the personality to write the story.
• Think about the outcomes.
• If it hasn’t got anything new or creative to tell an engaging story, then it’s not going to win.
• Focus beyond the analysis, what else can you put in it.
• Look at the client; what can they tell you about their business insight.
• You need to make the campaign a hero.
• When telling a compelling story line explain the industry – what have been the highs and lows and how did they resolve any problems (interesting story line).
• AMEC framework is only a starting point. Don’t rely too much on it.
• Edit the plot line, unless there is something that you absolutely cannot leave out. Put more emphasis on the results.  
• Benchmark your own campaign.
• Make it clear what the objective is and what the outcome is
• Proof read objectives and results.
• Work at selling the strategy.
• Show how you came to the conclusion that was what you wanted to do/achieve.
• Make sure that the judges can see that it was a team effort and not individually done
• Find someone who has a way with words – emotion, warmth.

• Shouldn’t include too many hard facts.
• Add a compelling intro – this should be interesting, the hook that grabs the reader.
• You might lose if the intro isn’t amazing.
• You absolutely need to edit.
• Be concise and clear.
• You don’t need to tell the whole story; it might not be relevant in some places (no matter how much hard work you put in).
• Use images – they are a great way to make a point quickly, rather than dragging the reader through a large (perhaps unnecessary) paragraph.
• Get someone else to cut out your copy (do not do it yourself!).

On completion of the award entry it is imperative to obtain all the necessary approvals either from the client or the client’s customer.

Ensure you check award entry deadlines. Don’t miss them!

Also, keep the client up to date on the award entry progress.